F!¢k The Neighbor's Lawn: You'll Never Have Competition If You Do These 4 Things

Community, not competition. When women support one another, incredible things happen. Girls compete with one another; Women support one another.

You've seen the empowering quotes drizzled across Instagram posts, splayed across Facebook walls, and cleverly contained on hot pink coffee mugs.

And it all sounds great, and oh-so-shareable in our Instagram hashtags and Facebook groups, preaching the good news of building community with one's brand.

But what does it mean to put said values into practice when you're a sweatshop of one, small business start-up or newly minted blogger in your niche, trying to elbow your way in for a seat at the table and a slice of the pie?

Can you build a business without willfully going toe-to-toe with known competitors in your field?

Can you create colorful sales copy that isn't copying someone else?

Can you infuse the more weird parts of your personality into your brand without frightening off potential customers?

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