Are Facebook Groups Still A Thing In 2025?
Considering starting a new Facebook group or bringing an inactive one back to life? Here are the latest insights you need to know and tools to help you create more group content in 2025!
Facebook Groups was first launched in 2010, creating a new way for Facebook users to connect and build community. By 2018, 1 billion Facebook users were active members of Facebook Groups.
Lockdown during 2020 fueled further interest in making meaningful connection through online groups, and Google searches for the term “Facebook group” surged by 50% compared to pre-pandemic levels, according to Google Trends. Group membership levels reached new highs.
But how many people are actually engaging in Facebook Groups?
Almost 1.8 billion people use Facebook Groups every month
There are 25 million monthly active public groups on Facebook
Over half of Facebook users are members in five or more active Groups
There are more than 70 million admins and moderators running active Facebook groups
As you can see, there is still a growing (and thriving!) base of Facebook Group users that are engaging with the platform regularly. It’s worth exploring starting a community around your creative explorations!
Why Start a Facebook Group in 2025?
Before your start a Facebook Group, consider your goals for your creative business and brand.
Having a clear vision will help guide the direction of your group and attract members who are aligned with your purpose.
Facebook Groups Build Community
Starting a Facebook Group can be an effective way to build a community around your brand, cause or interest.
It allows members to connect with like-minded individuals, share ideas and experiences, and form meaningful relationships.
By fostering a sense of belonging and camaraderie within your group, you can strengthen customer loyalty and advocacy for your brand.
Facebook Groups Increase Engagement
A Facebook Group provides a platform for more meaningful interactions compared to traditional social media pages.
With options such as polls, Q&A sessions, live videos, and group discussions, you can engage with your audience in a more personal and interactive manner.
This can lead to higher levels of engagement, which in turn can boost brand awareness and ultimately drive sales and engagement with content.
Facebook Groups Establish Thought Leadership
A Facebook Group can also serve as a platform for establishing yourself or your brand as an industry leader.
By sharing valuable information, insights and expertise within your group, you can position yourself as an authority in your field. This can help increase trust and credibility among members, leading to potential business opportunities and collaborations.
Facebook Groups Help Gather Feedback and Insights
Your Facebook Group members are a valuable source of feedback and insights on your products, services or ideas.
By regularly engaging with them and soliciting their opinions, you can gather valuable data and insights that can help improve your offerings.
This direct line of communication with your target audience can also aid in market research and inform future business decisions.
Facebook Groups Offer Collaboration and Networking Opportunities
In addition to engaging with members, a Facebook Group also provides opportunities for collaboration and networking.
You can connect with other professionals or businesses in similar or complementary fields, potentially leading to partnerships, referrals or cross-promotion opportunities.
This can help expand your reach and grow your business through strategic alliances within the group.
How To Revive A Dead Facebook Group
A Facebook Group can become inactive or even feel "dead" due to a lack of engagement and activity.
If this sounds familiar, don't be discouraged—there are effective strategies to breathe new life into your group and re-ignite its community spirit.
Re-Engage Existing Facebook Group Members
Create new content and discussions: Keep the group active by regularly posting new content, asking questions, and initiating discussions.
Utilize polls and surveys: Ask for feedback from members through polls or surveys to gather insights on what they want to see in the group.
Encourage member-generated content: Invite members to share their own content, such as photos, videos or blog posts, related to the group's topic.
Recognize and reward active members: Show appreciation for members who are actively engaging in the group by giving them shoutouts or offering exclusive perks.
Reach out to inactive members: Tag them in a post to remind them of the group and encourage participation.
While it may take some effort and patience, reviving a dead Facebook Group is possible with the right strategies and dedication.
By continuously engaging with existing members and actively seeking out new ones, you can breathe new life into your group and reap the benefits of a thriving community.
How To Attract New Members To Your Facebook Group
Here are some tips to help you grow your new or existing Facebook Group:
Promote your group on other platforms: Utilize your other social media platforms or website to promote your Facebook Group and reach a wider audience. Add your Facebook Group link to your Instagram and Threads profile.
Refresh your Facebook Group community cover photo: Consider updating your graphics using a graphic design tool like Canva to visually communicate your Facebook Group’s vibe to potential members. Updated graphics can help your stand out from similar groups.
Collaborate with other Facebook Groups or pages: Partner with other relevant groups or pages to cross-promote each other's communities and attract new members.
Offer an incentive: Consider offering a prize or discount to new members who join the Facebook Group, which can help entice them to join and engage.
Utilize Facebook Ads: Use targeted ads on Facebook to reach potential members based on their interests or demographics.
Leverage your personal network: Invite friends, family, colleagues or acquaintances who may be interested in the topic of your group to join.
Recommended Tools To Create More Facebook Group Content
Creative Enabler recommends the following creator tools/tech to help you create more engaging content for your Facebook Group.
Jasper.AI: This handy generative AI tool can be trained on your existing blog posts and social media content to create new poll questions, conversation starters, and posts for Facebook Groups.
Vimeo Create: Vimeo's powerful video creation and editing tools make it simple and fast to craft your own videos using a mix of built-in stock footage, graphics, music, photos, and personal clips. Choose a template or start from scratch to create impactful Facebook Group content!
StreamYard: StreamYard is a cloud-based, browser-accessible platform for live streaming and recording. The cool feature of pre-recording your livestream for Facebook Groups is that you can schedule your livestream through StreamYard to broadcast in your Facebook Group as a live event, allowing you to interact with your members while they watch the livestream. You can also stream to multiple platforms at once, so you can send your livestream to your Facebook Group, Facebook Page, and Instagram all at once.
With these tools at hand, you can create engaging and valuable content for your Facebook Group and continue building a thriving online community. Kindly note that these are referral links, and should you make a purchase, we will receive a modest referral fee. We only recommend tech we use and love!
Do You Have An Active Facebook Group?
Link us up below! We’d love to join.
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